Facebook is a great place not only to catch up with old friends, keep in touch with close friends, and even make new ones, but it's also good for sharing your thoughts & opinions freely.  Things like posting a status, writing on someone's wall, making a note, and creating a "group" centered on any thought or opinion are some of the things that make Facebook so great. This also serves well for businesses, too. The only downfall is negative comments.

Local radio stations with Facebook fan pages offer their listeners different ways of interacting with the station. Q98.5's Mark Charvat is the primary moderator of Q98.5's fan page and has the page set to a "Just Q98.5" setting, which only allows the visitor to comment on the station's post and the posts only automatically appear when someone visits the page. "Just Others" is a great way to be able to avoid the possibility of someone writing a negative or offensive post on a fan page's wall.  Another radio station, 97ZOK, allows their fans to write on their wall and allow it to appear on their page automatically. The station's DJs feel it makes their fan page more personal and interactive. The 97ZOK fan page is frequently updated enough that an admin can quickly remove a posting if needed, although it's rarely a necessary action.

Another business that is continuously sharing tid-bits to its fan page is Rockford Night Out. Rockford Night Out shares information about local bars, restaurants, nightlife, and other events that can also be found on RNO's website. Katie Dorland, Founder/Web Administrator of RNO, had this to say about negative posts on their fan page:

"These situations are relatively rare, and I deal with them in two ways. The first is proactive, and I'm really, REALLY careful about what and how I post. For the most part, I stay informative. Starting controversial discussions is good for "business," but not being able to say what I really want to say in responses just frustrates me. I try to keep RockfordNightOut neutral and positive on almost all topics."

No matter what the fan page is about -  a band, a business, or whatever, it's a great way to reach out a never-ending, instantly-connected world. Just be smart about how a fan page is moderated and run, and this FREE tool can spread the word. Remember this, "word of mouth" is no longer the fastest form of advertisement.

Submitted by:

JB Love

IMnotJUSTINBIEBER.com

Origin: Facebook Fan Comments: Good & Bad - Rockford Social Media | Examiner.com 

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